a digital design and marketing perspective

Why You Should Use WordPress for Your Next Website

by Peter Serven with 22 comments

why use wordpress Why You Should Use Wordpress for Your Next Website

So why is everyone using WordPress? Is it just a fad, or is there actually a good reason? Read the following post to learn why we set our clients up on the wordpress system.

Advanced SEO Tools

Out of the box WordPress is set up to be decently SEO friendly. With a few simple plugins you can make your site very well optimized. Below are some of my go-to plugins:

Many Plugins

Everyone is using WordPress… but why should you care? Well, with such a large user base, there is always something new being cooked up. Plugins are always being created and your needs always have an easy fix.

Ease of Use

WordPress is extremely easy to install and to change to fit your business needs. Let’s say you wrote a book and want to sell it online. WordPress can easily set up a store that accepts secure payments. Cart66 is a plugin that I use on a regular basis to set my clients up with a powerful e-commerce store


From a simple blog to an advanced content management system (CMS), WordPress has got you covered. You can use Custom Post Type UI to create a content type and then use Advanced Custom Fields to customize the interface and fields.

Still Confused? We can help

We have built dozens of custom sites based off of WordPress, helping to market independent films, nonprofits and bloggers. If you don’t know where to start, we can help. We can help you take your site from concept all the way through launch. Contact us now.

Peter Serven

Written by

Peter is the co-founder of Serven Design. He helps businesses use the internet to reach more customers, more effectively, for more profit. He builds websites using the latest innovative ideas and design practices which help sites sell more.

22 Responses to “Why You Should Use WordPress for Your Next Website”

  1. TJ Draper says:

    Hey Peter, long time no see. I thought I’d offer a friendly disagreement because I never pass up an opportunity to preach the “ExpressionEngine” gospel! :-)

    I think WordPress is probably just fine for someone who wants an out-of-the-box solution they can just plug a theme into and go. But I don’t think it’s the best solution for design professionals. I’ve worked with WordPress and ExpressionEngine and I FAR prefer ExpressionEngine. For someone designing a website from the ground up, WordPress makes you work within a very specific construct. Whereas ExpressionEngine is a blank slate. It is, quite literally whatever you design it to be.

    • Coincidentally WordPress is also whatever I design it to be. :) One thing I love about WordPress is that I don’t have to reinvent the wheel each time I build a site. There is probably more than 100 WP plugins to each 1 for EE.

    • Also, Not really sure what you mean my “very specific construct”… I build my sites from scratch and have not been inhibited by wordpress vastly more popular framework. ;)

      • TJ Draper says:

        To continue the friendly discussion…

        I’m not saying you can’t make WordPress work, just that it can sometimes be awkward to make it behave the way you want it to. I mean I really hate WordPress’s templating system, and I really love EE’s. This is what I mean by “very specific construct”: WordPress always renders pages from it’s specific theme templates. ExpressionEngine pages are always rendered from one specific template that you as the designer have created. If you create a template group in EE called “blog” and you type in the URL http://www.website.com/blog, EE will load the index template in the group “blog”. So whatever you have put in that template is what gets rendered. This is far superior in my opinion to WordPress templating, and freeing to me as a designer.

        And yes, there are an order of magnitude more plugins available for WordPress than there are add-ons available for ExpressionEngine. The same argument was used to try to convince me that Windows PCs were better than Macintosh computers back in my early switcher days. In fact that same argument was used by me, at least for a time, to convince myself to stick with Windows. The argument is that there is simply more software available for Windows than there is for Mac. I daresay this is still true. But I find a similar truth in both cases. That is this: the quality of software for Mac, or add-ons for ExpressionEngine is of a much higher caliber than the the software for Windows, or the plugins for WordPress. Again, not that you can’t find quality software or plugins in either case. It’s just that the amount means nothing to me.

        Also, from someone who wrote a a piece about the problems he had with EE, he wrote another one about the things he did like with EE. And one of them was his surprise at the impressive 3rd party contributions:


        (His complaints in the other article, and his conclusion at the end of this article are actually non-issues, he just didn’t know how, and/or didn’t take the time to learn how to make EE work correctly. Everything has a learning curve, EE’s paradigm is quite different from WordPress).

        And, yes, ExpressionEngine isn’t free, WordPress is. But I’m not sure that’s actually a plus. ExpressionEngine comes with full paid support, and a dedicated team who are paid to do what they do, and they do it very well. The price of ExpressionEngine when working on a paid website is usually negligible.

        If you’ll forgive me for the indulgence, I wrote an article entitled, “Why ExpressionEngine”


        And a few other goodies.





        I’ll quite spamming now. I’m a pretty big ExpressionEngine nerd, and sometimes my enthusiasm overfloweth…

        I can be friends with WordPress people :-) .

        • Glad to have a EE fanatic reading the blog! :)

          • TJ Draper says:

            Well of course I read your blog (even if you are slumming it with WordPress ;-) — and please read that as a joke ). I read my friend’s blogs. And Ultimately, you have to use the tools that get the job done for you in the best way you see fit.

            An “EE Fanatic” am I? Well I hadn’t quite considered that, but I guess coming to comment on a friend’s WordPress site, on an article about WordPress, to preach the EE gospel might seem a bit fanatical…

            I also listen to the EE podcast, does that make me an EE fanatic? Do I need to seek professional help? ;-)

    • The EE community is way smaller than the WP community. There are so many resources for developing for WP. I know more doesn’t always = better but in this case I think it’s really important.

  2. WordPress is a great platform. I happen to prefer Joomla!, however. Regardless, these CMS platforms are just tools, and used correctly and well, can be leveraged to accomplish a variety of tasks.

    Good article…thanks for sharing.

  3. Sarah says:

    Thank you for sharing your thoughts on WordPress, Peter. Although in the past I have used HTML/DreamWeaver, for clients I have found WordPress to be very sufficient and versatile. Do you create/design your own WP website themes?

    • Thanks for the comment Sarah! Yes I work with my clients to design a website fit for their needs. Often the site will be based off of wordpress, if it is a web app, I’ll usually run it off of a custom PHP application. In the past I have done both the graphics and coding myself.

  4. Computer repairs Sydney says:

    I was very pleased to find this website. I wanted to thank you for your time for this wonderful read!! I definitely enjoyed every little bit of it and I have you bookmarked to check out new stuff on your blog.

  5. David says:

    Hey Peter. Great site and blog. Good to reconnect a little. Hope you are well. Been awhile!

    Anyways, my website was built on WP in 2009. But with TJ…I like Expression Engine (EE) better. It gets hacked less than WP sites too. It is about as customizable as you want it to be. A lot of the WP plugins are buggy too. But I’ll admit, it is a nice platform especially for non profits, mom bloggers etc.

  6. I do WordPress for basic sites but use Drupal for more complex needs.

  7. Christopher
    Hi, i think that i saw you visited my weblog
    thus i cqme to go back the prefer?.I’m trying to to find issues
    to improve myy website!I supoose its adequate to make use oof a few oof your ideas!!

  8. This is even more true now than it was back in 2012 or whenever this was written, exactly. WordPress is better than ever and there are far more plugins, themes, etc. than there were 6 years ago. There’s almost no reason to not use WordPress nowadays, assuming you’re making a typical content website and not an ecommerce site or something. And heck, you can even make a pretty nice ecom site with WordPress if you really wanted to.

  9. How can we protect website?? like through Malwarebytes Premium we protect PC

Leave a Reply to Robert Kruse

If you still Use IE 6, we probably would not get along. Do the world a favor and get a modern browser. We recommend Google Chrome.

Read previous post:
Business lessons learned from flying a Small plane
4 Lessons I Learned About Business While Flying a Plane (Yes, I’m still alive!)

After Landing at our destination It's not just every day that I get to fly to meet my clients. Most...